@article{oai:keiho.repo.nii.ac.jp:00000887,
 author = {滝本, 優枝 and Takimoto, Masae},
 issue = {1},
 journal = {大阪経済法科大学経済学論集, The Economic studies},
 month = {Dec},
 pages = {17--36},
 title = {＜論文＞WiLLはなぜ失敗したのかー新しいブランド機能の発見ーディドロ統合体効果―},
 volume = {35},
 year = {2011},
 yomi = {タキモト, マサエ}
}